Martha Stewart joins Canopy Growth (NYSE: CGC) as advisor

Canopy Growth (TSX: WEED) (NYSE: CGC) announces that Martha Stewart has joined CGC in an advisory role to assist with developing and positioning a broad new line of product offerings across multiple categories. The first collaboration will be for a line of products for pets. Martha Stewart is an Emmy Award-winning television show host, entrepreneur, trusted lifestyle expert and teacher. She is also bestselling author of 94 books. Stewart is a source of useful “how-to” information for all aspects of everyday living – cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets.

The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

This seems to be a branding and marketing coup for Canopy and will really be a boost to their consumer products and pet foods sales.