Canopy Growth (TSX: WEED) teaming up with Seth Rogen on Houseplant
Canopy Growth (TSX: WEED) (NYSE: CGC) is assembling quite a group in its quest for branding and marketing in the cannabis field. It started with Snoop Dogg, they added Martha Stewart and now they have teamed up with movie/stoner film star Seth Rogen and screenwriter Evan Goldberg to launch a brand called Houseplant. Rogan says he and Goldberg have been working on this project for many years. Canopy purchased 25% of the Houseplant company.