1933 Industries to represent The Original Jack Herer (CSE: TGIF)

1933 Industries signs an exclusive licensing agreement to represent The Original Jack Herer® brand in Nevada for a one-year term. 1933 subsidiary Alternative Medicine Association will license, market and distribute The Original Jack Herer® flower, pre-rolls, vape cartridges and concentrates.

The release says, “Created in the Netherlands in the mid-1990s and recognized world-wide, Jack Herer is a sativa-dominant hybrid cannabis strain well-known for its quality and potency. Winner of several awards, including the 7th High Times Cannabis Cup, the strain was named after the "Emperor of Hemp" Mr. Jack Herer. Bestselling author of The Emperor Wears No Clothes, Mr. Herer was an American cannabis decriminalization activist often credited for forging the marijuana legalization movement.”

Chris Rebentisch, 1933 CEO said, “Our goal is to create and work with brands that enhance, connect and support people to live better lives. Working with the team behind one of the most revered strains in the US is an absolute honour. Jack Herer are experts in cultivation and breeding, having produced award-winning strains and will be helping AMA create superior flower for the discerning Nevada market.

We are extremely excited to represent Jack Herer as the iconic brand complements and aligns well with our growing portfolio of premium brands and speaks to the level of quality we have established in Nevada. While many companies are only beginning to recognize the importance of the emerging US cannabis market, we have secured a first-mover advantage in Las Vegas with a large portfolio of products, infrastructure assets, growing sales and expanding distribution channels, which makes us an attractive partner in the State.” I think it reflects positively on 1933 Industries to be selected to represent the Jack Herer brand.